UX

Multiple disciplines meet in UX, and we can also find many profiles and roles. However, this is a user focused process.

Our process design

PLAN

We discover, observe, analyze, measure and we test all relevant information for the construction of a product. While we focus primarily to understand users, their magazines, contexts and needs, do not disregard the information relating to the brand and the business competition.

DESIGN

We conceptualize our research through wireframes and validate our first hypothesis with rapid prototyping and actual users.

DEVELOPMENT

We explore various visual languages to reach the definitive Look and Feel, validated by prototypes. We define design guidelines and ensure consistency with the brand. We seek an emotional connection with the user polishing micro interactions and details that give added value to the final product.

DELIVERY

We designed and implemented a front-end architecture for the different technologies on multiple platforms and devices. We create a clean, reusable and efficient code always thinking about the end user.

Design

Low-fidelity prototypes and iteration

Plan

Conceptulization and Definition

Development

High-fidelity prototypes and other iteration

Final Delivery

Delivery

Final prototype and specifications for developers

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PLAN

We discover, observe, analyze, measure and test all relevant information for the product’s development. Even though we focus mainly on understanding the users, their behaviours and needs, we still take into account the information regarding the brand, its competitors and the business.

DESIGN

We conceptualize our research through wireframes and validate our first hypothesis with rapid prototyping and actual users.

DEVELOPMENT

We explore various visual languages to reach the definitive Look and Feel, validated by prototypes. We define design guidelines and ensure consistency with the brand. We seek an emotional connection with the user polishing micro interactions and details that give added value to the final product.

DELIVERY

We design and apply front end architecture to different technologies on multiple platforms and devices. We develop a clean, reusable and efficient code, always keeping the user in mind.

Our areas

Three Practice Areas

INTERACTION ARCHITECT

Based on the Usability Specialist’s work, the IA defines the interaction between the product and the user, it’s patterns, the information’s architecture and the most effective layout.

Two Practice Areas

INTERFACE DEVELOPER

Sets the appropriate technologies according to the chosen platforms and its requirements. By working with visual and interactive design the interface developer introduces the UI.

Two Practice Areas

USABILITY SPECIALIST

Find out about users and their behavior. Tests and evaluates the user experience resulting from use each product or service on multiple platforms and devices.

Three Practice Areas

UX LEAD

The UX Lead provides a global vision along the process, and coordinates and validates the team’s work, while prioritizing the client's requirements.

Three Practice Areas

VISUAL DESIGNER

Defines the look and feel and applies the appropriate design patterns for each platform. The Visual designer creates a visual language used to communicate and improve the new product/service’s brand.